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Macy’s Annual Flower Show

San Francisco’s Union Square Macy’s welcomes spring with the annual Macy’s Flower Show®, a gift to the city of San Francisco and surrounding Bay Area, from Sunday, March 23, through Sunday, April 6, 2014. The Secret Garden, this year’s floral extravaganza, will offer spectators a peek behind the magic and majesty of a variety of lush landscapes. Macy’s Flower Show will showcase two weeks of in-store special events, with music, fashion, cooking and D-I-Y demonstrations that will delight floral fanatics while celebrating the rejuvenating power of the season. The gardens include: “The Abandoned Estate,” “Maze Garden,” “Junkyard Garden,” and “Rooftop Gardens.” The rooftop-themed gardens will showcase multiple concepts, including fruits and vegetables, wild flowers, Southwest cactus, Zen, tropical and a formal garden placed within San Francisco scenery.

“This year, we’ll travel on a magical journey of discovery. Macy’s own secret garden will be filled with wonder and fantasy. Lush foliage and fragrant flowers delight at every turn. You will be enveloped by rich and dynamic colors, elaborate scenic elements and breath-taking landscaping that will showcase hidden floral treasures,” said Mike Gansmoe, Vice President, Special Productions, the producer of the show.

New this year, Macy’s is proud to welcome an in-store pop-up shop by the Maker Boys Jawn McQuade and Mike Stone, co-owners of the San Francisco-based MakersKit—a D-I-Y boutique that carries locally made products and hosts workshops to show customers how to create jewelry, candles and garden projects. MakersKit pop-up installation blends technology, social media and special events to offer a new line of products made exclusively for Macy’s Flower Show, including a Wildflower Terrarium MakersKit, Mason Herb Garden MakersKit and an Air Plant Terrarium MakersKit. Each kit contains everything needed to complete one unique DIY experience, and includes online links to fun and easy step-by-step video guides. There will also be a D-I-Y workshop on Saturday, March 29, for Flower Show guests.

In addition to serving as the official celebration for the start of the spring season, Macy’s Flower Show is also a prime showcase for some of the nation’s most renowned floral and entertaining designers. These décor wizards will bring to life the rotating Flower Show favorite—Bouquet of the Day. These one-of-kind floral creations are stunning centerpieces that interpret the theme of the show through the lens of each designer’s unique aesthetic. Always a highlight, these limited-time masterpieces will be in place at all five shows nationwide. In San Francisco, this year’s Bay Area designers include Billy Cook (Taste Catering & Event Planning), Emily Dreblow (Soulflower Floral Design), Talin Tascian (Fleur De Vie), Takako Miyashita (Takako Ikebana Studio) and Michael Daigian (Michael Daigian Design).

For more than 65 years, Macy’s Flower Show has delighted generations of floral aficionados with over-the-top presentations of sumptuous gardens that showcase tens of thousands of live flowers, plants and trees from around the globe. Born of many terrains, Macy’s Flower Show features disparate flora blooming in unison despite their various internal climatic DNA. Taking root in unexpected settings including store countertops, specially designed architecture and even full-scale auditorium presentations, Macy’s Flower Show is staged in unique fashion at each of the five locations nationwide.

Macy’s gives special thanks to Royal Caribbean International and HGTV Magazine, for making this beloved tradition possible in San Francisco.

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