Toyota’s Tundra Power Campaign
Toyota’s Tundra Power
The “beautiful game” is here, and for many, the matches will be broadcast early in the morning. But, soccer fans are a very special breed: many will wakeup, put on their jerseys and prepare their game face to cheer on their team.These die-hard fans deserve a strong cup of coffee to keep them going, and that’s where Toyota’s Tundra Power campaign will come to the rescue. Over the next four weeks, Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of joe.Toyota traveled to the coffee region of Veracruz, Mexico, with a top coffee producer to bring one of their strongest blends that embodies the spirit of Tundra.
The campaign will launch with an introductory video highlighting Tundra’s journey to bring the coffee all the way from Mexico.
In collaboration with World Foods & Flavor—U.S. importers and distributors of coffee—Toyotachose one of their special blends made with 100% Mexican Robusta and Arabica coffee beans,creating an intense roast inspired by Tundra’s relentless spirit.Fans in select markets will have an opportunityto sample the coffee at a Tundra Power Mobile Coffee Shop stationed near specialviewing parties andvenues. ToyotaLatino social media channels will amplify the promotion, where hard-working fans can use #TundraPower and #Ad to obtain their own coffee at home(while supplies last).