In celebration of the Inaugural SoCal Women Business and Wellness Conference & Expo to be held on November 2, 2016 at the Ontario Airport Hotel and Conference Center, Ontario California, Hispanic Lifestyle is sharing the stories of several Women Business Owners will attend the event as our VIP Guest. Please join us on November 2, 2016 as we celebrate the success of Women Owned Businesses with workshops, networking, business resources, contracting opportunities, keynote presentations and a variety of exhibitors. Here is a link to exhibitor and registration information, http://bit.ly/296PCUE
We are pleased to share with you the profile of Lurdes Medina is the owner of Bella Sol The Salon
Lurdes Medina is the owner of Bella Sol The Salon located in Pasadena. As the first Latina to own a franchise Hollywood Tans over ten years go, she established herself in a male-dominated industry, successfully building her reputation as owner of one of Pasadena’s premiere tanning salons. Best known for re-defining the art of spray tanning and for her flawless airbrushing technique, Lurdes quickly established herself as one of the best in the industry, which led her to relocate and expand her salon to offer additional services.
Lurdes is also the official airbrush artist for the 2015 Miss Pasadena & Miss Century City, 2015 Miss Malibu, 2013, 2014, 2015 and 2016 Miss California/Miss Teen Beauty Pageants and was an official judge for the Miss Teen Los Angeles 2014. This year Lurdes will be the director for the Miss Pasadena Latina Pageant, a city preliminary pageant where the queen will move to compete in the Miss California Latina Pageant. Lurdes’ vision mirrors that of the Miss California Latina Pageant in empowering and uplifting young Latinas and to recognize the importance for social change and growth within the Latino community. Through Miss Pasadena Latina, Lurdes will provide Miss California Latina Pageant support on their continuous efforts to impact the Latino community through their women-and minority-driven endeavors.
Apart from being the mastermind behind the brand she’s created, Lurdes serves various nonprofit organizations. As a Donate Life ambassador she educates the public on the importance of organ donation while sharing her story and how Donate Life has directly impacted her life. When she lost her son, he became an organ donor and saved five peoples lives. In addition, Lurdes has been a licensed foster mom for the last six years with Optimist Youth Home & Family Services, providing a temporary home for special needs and emotionally fragile children in foster care. She recently adopted two of her foster children with special needs making her a single mother of three. Lurdes continues to advocate for the rights of special needs and emotionally fragile children in foster care. She is an active board member for the YWCA Pasadena—Foothill Valley and participates in working towards eliminating racism and empowering women. She has sponsored events both on a personal level and through her business because she believes in YWCA’s mission and the importance of equality and education.
Lurdes continues to give back to her community through her pledge program, “Acts of Kindness”, at her salon. Every other month she chooses a nonprofit organization for the entire salon staff and clientele to focus on, educating them, as well as the community, about the organization. Donating to causes has been something near and dear to Lurdes’ heart. Most recently the salon donated over 20 filled backpacks and school supplies to Families in Transition of Pasadena, a local organization that helps homeless students have the tools needed to have a successful education.
Being a Latina business owner, Lurdes empowers fellow entrepreneurs to succeed in their endeavors. The Los Angeles Business Journal and the Latino Business Association recognized Bella Sol The Salon as one of the businesses “who are setting the example for excellence through the Los Angeles county.” – Los Angeles Business Journal, January 26, 2015. In addition, she has been a nominee for the National Latina Business Women Association-LA Awards for “Women In Excellence”, as well as a finalist for Los Angeles Business Journal’s 2015 Nonprofit & Corporate Citizenship Awards in the ‘In-Kind Supporter’ category. Her work ethic both in business and nonprofit areas serve as a strong example for those who look to succeed in their business endeavors, while giving back to their community.