Wells Fargo announces promotions, event sponsorships, and a $50,000 scholarship grant celebrating the Year of the Ram. In honor of Lunar New Year, and to help instill in children the good habit of saving for the future, participating Wells Fargo store locations will offer customers a limited edition ram coin bank when opening a new Wells Fargo consumer checking account, while supplies last, until March 6, 2015.
A key element of the Lunar New Year tradition is giving red envelopes, filled with money, as a symbol of good luck and good fortune in the year to come. Wells Fargo will gift these festive red and gold envelopes to customers in select locations, and the company has also created a complimentary, colorful, artistically-designed, bilingual calendar and other seasonal gifts. There will also be three new, Year of the Ram debit card designs on the Wells Fargo Card Design Studio, and digital displays in banking stores and on ATM screens at locations serving Asian communities.
Additionally, because Wells Fargo believes education is the foundation of a vibrant community, the bank will donate $50,000 to the Asian Pacific Islander American Scholarship Fund (APIASF) to help outstanding students take their hopes and dreams to the next level.
The donation is part of a multi-year $3.15 million commitment that Wells Fargo announced in 2014 for development programs, college tours and scholarships for college-bound students from underrepresented Asian and Pacific Islander communities. Since 2006, Wells Fargo has contributed more than $5.4 million to the group.
“Wells Fargo has a deep commitment to the Asian and Asian-American communities we serve. It is our belief that celebrating the diverse traditions of our customers and team members helps create strong relationships, and fosters a corporate culture of respect and inclusion,” said Sandy Walia, Wells Fargo Greater San Gabriel area president. “Traditionally the ram represents kindness and generosity, characteristics Wells Fargo works hard to embody as we help our customers and communities succeed financially.”
Wells Fargo will sponsor Lunar New Year festivals throughout the country, including Southern California, San Francisco, Houston, Seattle and New York. In Southern California, Wells Fargo sponsors the Lunar New Year Festival in Monterey Park, the 24th Annual Alhambra Lunar New Year Celebration, the UVSA Tet Festival in Orange County, and the Asian Pacific Lunar New Year Festival in Riverside.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.7 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,700 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune’s 2014 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories. For more information about Wells Fargo’s Lunar New Year celebration visit www.wellsfargo.com/yearofram.