Business | Miguel’s Jr. Redefined Drive-Thru Concepts

Javier Vasquez, Miguel’s Jr. President & CEO, ​Mike Vasquez, Miguel’s Jr. founder, and Mary Vasquez, Miguel’s Jr. founder, celebrate ribbon cutting ceremony at Miguel’s Jr. Norco opening on January 18.

On Thursday, January 18, Miguel’s Jr. President and CEO Javier Vasquez and founders Mike and Mary Vasquez hosted a ribbon cutting ceremony and free lunch for the public to officially open the brand’s newest concept and 18th location in Norco, CA. Marking Norco’s 2nd Miguel’s Jr. restaurant, the newest location is the first of the brand’s redefined drive-thru concepts, serving as a test location for future expansion plans.

Norco Chamber of Commerce Chairman of the Board, Jesus Martinez, Corona Chamber of Commerce President, Bobby Spiegel; City of Norco Mayor Ted Hoffman, and City of Corona Mayor Karen Spiegel attended the festivities to welcome the new homestyle California Mexican food destination, a brand that already plays a great role in the community’s dining culture.

“It’s wonderful to see Miguel’s Jr. expanding its brand in our own backyard,” stated Jesus Martinez, Chairman of the Board for Norco Chamber of Commerce, “The company has played an essential role in our community over the last 45 years and we’re thrilled to see the beginning of new concepts and continued success.”

The new retail strategy is focused on speed of service and order accuracy. Located in the Norco Village Shopping Center, the new 2,500 sq. ft. location will feature a smaller dining room with a drive thru capacity up to 30% greater than the typical store model. The brand has plans to continue expansion in the Southern California market in 2018 with the smaller drive-thru focused locations.

The new Norco store will offer all the latest Miguel’s Jr. menu items, including a full breakfast menu with 7 breakfast burritos and a variety of breakfast plates. The menu also includes the new homemade horchata and all-natural lemonade made with 100% all natural pure cane sugar and fresh-squeezed lemons.

Miguel’s Jr. Norco continues the family tradition of homestyle Mexican dishes made using only premium ingredients including fresh Haas avocados, all natural and hormone free poultry, pasture raised, corn fed beef, 100% stone ground tortillas and tortilla chips, as well as their famous fresh-made daily hot sauce, available at the counter.

Location
Norco Village Shopping Center
2450 River Road, Suite 300
Norco, CA 92860

Hours of Operation
Monday –Thursday: 7am – 10pm
Friday: 7am – 10:30pm
Saturday: 8am – 10:30pm
Sunday: 8am – 10pm

ABOUT MIGUEL’S JR.
Founded in Corona, California in 1975 by Mike and Mary Vasquez, Miguel’s Jr continues to offer superb-quality family recipes in a fast-food environment using premium ingredients, inspired by the cuisine of Central Mexico. With 18 locations in the Inland Empire and Orange County, Miguel’s Jr is expanding to key markets in Southern California, spreading their unparalleled standard for customer service and reputation for delivering the freshest, best tasting California Mexican food daily.  For more information, including menu items and locations, visit www.miguelsjr.com.

Author: Richard Sandoval

Richard Sandoval has been producing events throughout California since 1994. Mr. Sandoval is producer of Hispanic Lifestyle’s signature events such as the annual Latina Conference, SoCal Business Expo and Conference. He has been recognized by several local, state and federal agencies for his efforts to promote positive images of the Latino community. Mr. Sandoval is also a two (2) time Small Business Administration Award (SBA) Winner. Follow on twitter @RDSHLTV

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